"Expanding Boundaries, Empowering Brands" is the theme for the Licensing Show Asean 2026, which will take place at Bitec Hall 104, Bang Na-Trat Road, from Wednesday to Friday daily from 10am to 6m.
Organised by Kavin Intertrade with the aim to make Thailand a regional IP hub, this second edition will bring over 70 exhibitors from Japan, Taiwan, Korea, Hong Kong, Singapore, Malaysia and Thailand.
They are IP creators and IP agents representing more than 1,000 IP assets, ranging from characters to animation, games, books, lifestyle brands, collectibles, educational media and entertainment content.
A range of leading Japanese companies from the licensing and entertainment industries will participate. They include Muse Communication, San-Bytes, Make Joys by Take Toys, Bandai Namco Entertainment Asia, Itochu/Rights & Brands Asia, Tatsunoko Production, Pony Canyon, Kadokawa, TBS (Anime), Kamio, Nippon Animation and Aniplex.
Other participants include CAA, a global agency specialising in talent and brand representation and management; Medialink, a Hong Kong-based IP management and content distribution company; T.A.C. Consumer, which represents and manages character licensing across Southeast Asia; Taiwanese IP: Bugcat Capoo; Thai IP: Lazy Visionary; SP Holding, a representative of Thai IP; Tiga, a content distributor and licensing management company; and Plan For Kids, a children's publisher and producer of books, stories, characters and content for the young.
There will be informative seminars bringing together experts to share knowledge, insights and practical experience on licensing market trend, consumer behaviour and strategies for developing brands through IP.
The "Exclusive B2B Business Matching Program" zone offers pre-scheduled one-on-one meetings to facilitate licensing negotiations between IP owners and qualified buyers; while "The IP Showcase & Networking Lounge" presents new characters and IP properties, allowing exhibitors to connect with Thais and international B2B partners.
Visitors who pre-register will receive free personalised cloth bags screened with licensed characters.
Visit aseanlicensingshow.com or facebook.com/licensingshowasean.